荟舍&左右乾坤家居品牌体验馆
HUISHE & QIANKUN BRAND STORE
All-round Design for Brand Furniture Experience Store.
Huishe (willing): closingsensory channels
to restart spiritual experience.
SERVICE BACKGROUND I 服务背景
SERVICE 服务
Ideal Life Design & Realization
理想生活全案设计与实现：
Interior Design + Art Décor
室内建筑设计+软装艺术设计
AREA 领域
Brand Experience Store
家居品牌体验店
CLIENT 客户
Huishe All-round Design Furniture Store
荟舍全案设计家居馆
DEMANDS I 理想生活诉求
近年，随着各行各业对品牌与价值链的认知不断提升，越来越多的企业进入价值觉醒期。如何从经营销售“商铺”的产品与服务价值上升至经营沉淀“品牌”的体验价值？以及如何向产业行业价值链前端靠近与进阶，成为了处在家居行业的中末端价值链上企业所困扰的焦点问题。作为帮助顾客臻选高品质家居产品品牌、为顾客提供全案设计家居定制服务的渠道品牌，荟舍全案设计家居馆创始人向LICO力高设计发出设计邀约，委托LICO为荟舍重构全新的产品服务体验，传导荟舍全新品牌感知，以重塑荟舍全新品牌体验场域精神。
In recent years, with the continuous improvement ofrecognition of brand and value chain in all walks of life, more and moreenterprises have entered the value awakening period. The key problems troublingthe middle and high-end enterprises in the furniture industry are how toenhance an enterprise from selling its products and services to forming itsbrand experience value and how to get closer to the front of the value chain.Huishe all-round design furniture store is a brand provider of high qualityfurniture and all-round house design. At the invitation of its founder, LICOwas entrusted with the design of a new product and service experience so as to advanceits brand awareness and rebuild its brand spirits.
SOLUTION I 解决方案
LICO认为，品牌体验空间的设计创作核心在于对品牌精神、理念深入浅出地理解解读与表达演绎。故，如何新建顾客体验第一印象界面，进而引导并重构顾客与产品、服务的体验方式，以至无需借由其他复杂冗余介质来重塑顾客对品牌的体验感受，直至传导、再塑和升华品牌精神意涵，成为本案设计思考的原点与终点。
In the views of LICO, the core of design and creation ofbrand experience space lies in the interpretation and expression of brandspirits and awareness. Therefore, the starting and terminal point of thisdesign case is how to build the first expression of the customers, to lead andreconstruct their experience of products and services, to reshape theirexperience feelings in a simple way, and to promote, rebuild and upgrade thebrand connotations eventually.
LICO设计团队给出的答案是：会舍。
Huishe (willing) is the solution proposed by the LICO design team.
STRATEGY I 设计策略
50% DESIGN：关闭感官通道以重启精神体验
closing sensory channels to restart spiritual experience
据市场数据分析反馈得知，荟舍近八成的顾客更青睐选择左右乾坤品牌，它构成并代表着荟舍家居品牌体验馆的品牌核心意涵：用现代设计语言诠释经典，不拘谨于新中式，以现代极简主义风格与中国传统造型美学巧妙融合，将两者优点相结合的创新艺术形式，去符号、去风格，注重情怀和人文表现，同时兼具新时代全新气质。
According to the analysis of market data, nearly 80% ofcustomers of Huishe prefer to choose the Qiankun Brand, which constitutes andrepresents the core brand connotation of Huishe Brand Furniture ExperienceStore. The connotation is to interpret the classics with a modern designlanguage and to integrate the modern minimalism with traditional Chinesemodeling aesthetics in a creative artistic way. It has no specific symbols andstyles and attaches importance to feelings and humanistic expression, whichendows it with a new temperament of this new era.
基于LICO 50%DESIGN设计创作理念与“功能美学“审美语境体系，结合荟舍品牌精神意涵，我们确立了“去介质、去符号、去风格，关闭感官通道以重启精神体验“作为本案的设计创作策略，以达荟舍营造“宁静、气定、神怡”之“会舍”品牌人文精神体验场域。
Based on the 50% DESIGN creation concept of LICO, theaesthetic context system of "functional aesthetics", and thespiritual connotations of Huishe Brand, we established the design and creationstrategy of this case as “removing media, symbols and styles, closing sensorychannels to restart spiritual experience” to create a peaceful, calm andrelaxed spiritual space for huishe(willing) brand concept.
宁静 I 欲退而静
欲退而有余地，有余地则有空间。整体立面的退敛、标识发光效果的褪却、置一椅以隐示空间属性的克制，并非技巧与风格取向的忖度，而皆源自设计师对荟舍品牌精神之理解、体悟与凝塑：欲退而不争，不争而心宁，心宁则静。欲退而静。
Peaceful
Where there is room, there is space. The introverted exterior of the Store, the fading of the luminous effect of the logo and the setting of a chair are not the reflection of skill and style orientation, but the designer's understanding of the brand spirit of Huishe -- one will enjoy inner peace if he doesn’t compete with others.
气定 I 禀气而生
人禀天地之气而生。敬天惜时，禀受自然之苔、石、竹、朽木，以喻乾坤、晴雨、寒暑、朝昏、昼夜生活之自然智慧，回复灵性以全生，物之空间尺度让渡于人之运动尺度，置其间漫步随行，气定神闲。禀气而生。
Calm
Man is born within the nature. So we should respect the heaven, cherish the time and take advantage of the moss, stone, bamboo, and decaying wood of nature. The wisdom of the nature is reflected by the heaven and earth, the weather, the season, the day and night. The space of things gives way to the activities of men, so walking in the nature makes men calm.
神怡 I 心释而空
人之舍，心则释，释则空。空即之间，以观心，安适舍然。空是光之步履，光刻画空之轮廓、延续空之生命，升华空之精神。光，是生活的理想；是宁静而灵动、自然而神圣的诗歌。心释而空。
Relaxed
As a man abandons something, he will get relaxed by emptying his heart. Light is the ideal of life and a quiet, smart, natural and sacred poetry as well.
会舍，是放下，是爱人，是欲望的退敛，灵性的回复，心安舍然。
LICO相信，会舍即是空，空即是光之来处，光即是神之降临，生活如是。
Huishe (willing) is a state of let go something, loving somebody, retreating from desire, returning to spirituality, and making oneself at ease.
LICO believes that the core of huishe (willing) is emptiness, a place where light comes from. Light symbolizes the arrival of God. Life is much like this.
CUSTOMER REVIEWS I 客户评价
在访谈荟舍品牌创始人罗先生时，谈及为何选择LICO团队，罗先生直言，在当下这个竞争激烈的市场环境中，我们必须比其他任何时候都要重视“客户体验”，基于荟舍服务的高标准客户群体，我认为：要提升客户体验标准，荟舍就要选择品质和创新要求标准高的设计品牌。问及项目落地完成后的评价，罗先生说：我们收获了预约到访的顾客高度一致的好评，项目落地完成至今，成交率达100%，如果要打分的话，我打101分，因為結果超出了我的預期。LICO为荟舍打造的全新品牌体验空间，让我感触最深的就是：空间氛围留得住人，不只是到访顾客愿意多待在这里，连我都比从前更愿意待在这里，甚至都不想回家（罗先生笑言）。欢迎大家预约到访荟舍-左右乾坤家居品牌体验馆现场体验。
In the interview with Mr. Luo,founder of Huishe, when we talked about why he chose the LICO team, Mr. Luobluntly said that in the current market environment of fierce competition, wemust pay more attention to "customer experience" than any other time.Based on the high-standard customer groups that Huishe serves, we need toselect design brands with high quality and innovation requirements in order toimprove customer experience standards. When asked about the evaluation afterthe completion of the project, Mr. Luo said, we have received highly consistentpraise from the customers who made reservations to visit the project. So far,the transaction rate of the project has reached 100%. If there is a score, Igive 101 points, because the result is beyond my expectation. What impressed memost about the new brand experience space created by LICO for Huishe is the liveableatmosphere of the space. Then Mr. Luo said with a smile, the visiting customersare willing to stay here for a longer time, I am more willing to stay here thanbefore and even sometimes I don't want to go home. Welcome to make anappointment to visit Huishe – Qiankun Brand Store.
PROJECT INFORMATION I 项目信息
项目名称 I 荟舍-左右乾坤家居品牌体验馆
设计出品 I LICO力高设计
公司网站 I licogd.com
联系邮箱 I licogd@163.com
完成年份 I 2021.11
主创设计 I 钟良胜
设计团队 I 曾颖琳、朱洋环、林峰、董华斌、骆秋月、张春燕
项目地址 I 惠州市惠城区惠沙堤二路
建筑面积 I 600平方米
摄影版权 I 隐象建筑摄影｜欧阳云
视频制作 I 千山影像｜黄维
客户名称 I 荟舍家居馆
品 牌 I 乾坤家居
Project Name I Huishe -- Qiankun Brand Store
Design I LICO
Weitsite I licogd. com
E-mail I licogd@163.com
Year of Completion I November, 2021
Creative Designer I Eric Chon
Design Team I Zeng Yinglin, Zhu Yanghuan, Lin Feng, DongHuabin, Luo Qiuyue, Zhang Chunyan
Project Address I Huishadi Second Road, Huicheng District,Huizhou City
Building Area I 600 ㎡
Photography Copyright I Yinxiang Architecture Photography I Ouyang Yun
Video Producer I Qianshan Video | Huangwei
Customer I Huishe Furniture Store
Brand I Qiankun Furniture
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