BACKGROUND 服务背景

服务    理想生活方式空间设计

领域    女装  生活方式品牌

客户    YIMENZI 衣门子

DEMANDS  理想生活诉求

50%DESIGN：橱窗即空间 空间即橱窗

YIMENZI衣门子厂牌体验店（东湖五街店），空间方正，空气流通，光线充足，但面积较小，同时离即将完工的YIMENZI华贸旗舰店的距离又非常近。LICO团队基于“50%DESIGN”的设计理念，提出“向内扩容的半开放橱窗式空间”的概念，以橱窗即空间，空间即橱窗的思路，作为本案的设计策略，结合女装产品经营属性，围绕“吸引、引领、真我”的理念展开本案设计创作，也与华贸旗舰店在设计策略和创作上有所区别。

YIMENZI Brand Experience Store (East Lake Fifth Street Store) owns a square space, good air circulation and sufficient light, but covers a relative small area. It’s close to the soon-to-be completed YIMENZI Huamao Flagship Store. Based on the design concept of "50%DESIGN",LICO team put forward the concept of "inward expansion of semi-open window-styled space". In LICO’s design strategy, window is space and space is window. They take the management attributes of women’s wear products into consideration and design around the concept of “attracting, leading and authentic self”. Of course, this Store is different from the design strategy of Huamao Flagship Store.

向内扩容的半开放橱窗式空间

YIMENZI衣门子厂牌体验店，在经营属性上兼具线下临街半开放式橱窗功能和线上产品直播间功能。因此，设计师以一大、一小两段弧形墙体和云步七阶将原本“一眼看完”的空间横向分为五个功能：入口模特及装置展示、产品陈列、产品直播、试衣间及洗手间等功能区域；纵向衍生出储藏备货空间，云步阶梯也是YIMENZI着装出片的不二之选。是功能俱全的半开放橱窗，亦是日常经营和夜间直播两用的体验空间。

INWARD EXPANSION OF 

SEMI-OPEN WINDOW-STYLED SPACE

YIMENZI Brand Experience Store is a space that can be used as offline semi-open window-styled store and online live room. So, by making use of the arc wall and steps, the designers of LICO divide the space into five functional areas horizontally: entrance area for model and device display, product display area, live room area, fitting room area and washroom area. Vertically, a storage space is created and the steps is also a best decoration for customers to take photos in YIMENZI’s dress. It’s a multifunctional semi-open window-styled space that can be used as a space for daily operations and a night live room.

光，是醒觉

女性的衣橱，永远少一件衣服。对美的无限追求正是女人的天性，正如众多女性心目中那位来自加拿大小城蒙特利尔的男神，漂泊在现代都市的吟游诗人与低吟歌者Leonard Cohen在1992年创作的《Anthem》歌词中所唱“不够完美又何妨，万物皆有裂痕，那是光照进来的地方。”每一次选购衣服的体验，都是女性平凡生活日常中的一次自我愉悦的“高光时刻”，也是女性对“自我”的一次向内探索和开发，是自我绽放和积极正向的面对生活的态度表达，是深层内在自我的醒觉。

LIGHT IS A SYMBOL 

OF AWAKENING.

For women's wardrobes,there is always a lack of a dress. The infinite pursuit of beauty is a woman's nature.Just as the lyrics of Anthem that Leonard Cohen wrote in 1992 describes,“Imperfections don’t matter.There is a crack in everything,that’s how the light gets in.”Every experience of choosing clothes is a pleasant" highlight moment "in women's ordinary daily life. It is also an inward exploration and development of women's" self ". It is the expression of self-blooming and a positive attitude towards life, and the awakening of deep inner self.

光，是吸引、引领、真我

光是生命万物自由生长的吸引力，是理想生活脚步向前的引领，是立体多面自在之我的降临。有光，生命自然万物显现出千姿百态的样貌；有光，万物自然生长出多元丰富的肌理与特性；有光，万物自然向人们打开了想象和创造的可能。服装之于人，又何尝不是日常生活中的光。有光，千人千面，个性多元，又因不同而得以相互产生吸引，连接，让人们彼此之间产生了关系，和其光，同其尘。

LIGHT IS ATTRACTING, 

LEADING AND AUTHENTIC SELF.

Light is the attraction of the free growth of all things in life, the guidance of the forward footsteps of ideal life , and the arrival of the three-dimensional and multi-faceted freedom. With light, life naturally shows a various of appearances. With light, diverse and rich textures and characteristics grow in all things in the nature. With light,  all things in the nature opens up the possibility of imagination and creation. For people, clothing is just like the light in daily life. With light, every one shows its personal and diverse difference. We attract and connect each other due to that difference. Meanwhile, we establish relationship by attracting the light  and adopting the dust in the nature.

INSIGNIFICANCE OF 

MATERIALS AWAKENS INDIVIDUALITY.